How to skyrocket your Ads’ performance overnight with this simple trick

Want to make your businesses ads more effective, more attention grabbing, and to deliver actual results? If the answer is yes (because who doesn’t?) you’re in the right place. This article will show you how to achieve exactly that.

When I tried to market something for the first time, I vividly remember staring at that blank page, feeling sort of paralyzed. With endless possibilities, but at the same time none.

Frustrating as it was, I decided to just copy the best ads of the biggest brands I could find.

Did it work? F*ck no.

And the more I tried to put what I learned from big companies into my own ads, the stupider I felt. Because the ads performed horrendously.

The overlooked reason most ads don’t perform

I did some deep digging to find out why some ads just work, and others completely flop.

Should you add a cute puppy in the ad? No, that’s not it.

Or maybe add a bunch of flashing lights and bright colors to grab attention? Nope, also not it.

Some sources said to use fancy words like “masterpiece” and “paradise”, some said to keep it simple.

Some sources said to repeat the message again and again. Others said repetition annoys people and makes them NOT buy from you.

Then one day, I finally cracked the code.

Businesses, especially big ones, have no idea what they’re doing. They don’t measure their ad performance.

”It’s for brand recognition and getting our name out there. It’s all about branding. You know?”

How to fix your marketing

When we spend money on something, or before we spend money on something, we sort of estimate what the result of that purchase would be. To see if it’s worth the money and the effort.

Doesn’t matter if we’re spending money on education, equipment or lunch. We want to get our money’s worth right?

When I started a business I wanted to do the same thing. But what I got instead was just vague explanations that don’t mean anything.

”Well, this ad is for brand name recognition”

“We’re focused on top of mind awareness “

“This campaign is to solidify our branding and brand positioning”

These statements are usually said in a slight condescending tone to make them sound sophisticated and smarter than thou. Making you look stupid for asking why we even run these ads that don’t bring any tangible results.

Here’s the uncomfortable truth:

Most business throw away 50% of their marketing budget. Probably more than 50% if we’re being completely honest.

And that just rubbed me the wrong way.

How I Stopped Wasting My Marketing Money…

...And How You Can Do The Same

I said enough is enough. And dedicated myself to figuring out the formula for effective marketing.

Yes, after years and years of study, puzzling pieces together, testing and using trial and error to figure out what actually worked, I found the formula.

If I had to write the whole formula we could sit here for hours.

So I’ll give you the best summarized version.

You’ve probably heard of “Pearson’s law” before.

”What gets measured, gets improved”

Want to immediately know if an ad is effective and doing what you set out for it to do?

Make your ads measurable.

How?

By adding a response mechanism. A call to action in every ad for the prospect to do something.

Whether that’s to fill out a form, subscribe to an email list, click a link, send a text, etc.

This is what we call “direct response marketing” A.k.a. the most effective marketing there is… if you care about making more money and not just “brand recognition.”

OK, I’ve added a Call to Action in every ad. What next?

You monitor that action like a hawk.

Measure it, test it, figure out what part of it is working and what should be changed or removed completely from the ad.

Going forward, if you stick to this rule:

”Every ad must be measurable, no exceptions”

You will be able to drastically improve your marketing.

This is possible for every business, in many different ways. Yours included. If you’re curious how we would do this in your business, and how that would change your marketing results, get in touch with us today. Talk soon, Jan