Reaching Top of Mind Awareness in Your Market

Think about sodas and what brand comes to mind?

Think about fast food and what brand comes to mind?

Think about a search engine and what company comes to mind?

You just answered all these in your mind, which is the entire premise of top of mind awareness - and there’s no wrong answer. Whichever brand came to your mind first, did a better job at achieving top of mind awareness in your case.

Think of any subject and there will always be something at top of the pile.

You want your customer in your area to think about your company/brand when they think about a product or service you sell.

Let’s get into how to make that happen:

Introducing a CTA

CTA stand for Call-to-Action. And is by far the best way to reach top of mind awareness.

If you can get your potential customers to do something you ask of them, your brand will stick in their mind much more easily.

Setting up a Funnel to Catch Clients

A mistake I too often see with a business' advertising, is that that’s all they do.

Maybe they run ads, put up a sign, tell all their friends and family -  which is a great start.

But…

Add a CTA to those and your advertising gets supercharged.

A CTA can be anything from  commenting on a post, clicking a link, signing up to a newsletter, filling out a form, etc.

Anything to get them to respond. Something that let’s them raise their hand and say:

”Yes, please. I’m interested.”

Adding a CTA also makes your ads MEASURABLE. I wrote a separate article you can check out here.

Instantly Upgrade The Advertising for your Business

Adding that CTA allows you to attract both customers that are ready to buy now AND customers that are still on the fence.

You build a list of people interested in whatever you’re selling.

You’re building marketing equity for both today AND tomorrow.

So let’s start adding those CTAs to your marketing. It’s super easy, has no extra costs and it can change EVERYTHING for your business.

Talk soon,

Jan

P.S. Curious about how I’d implement CTAs in your business?

Get in touch with our agency today here. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a free call.

If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.